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Top 5 best business brokers in Sydney to help you buy or sell with confidence

Customer feedback: We reached out to business owners and entrepreneurs in Sydney to understand their experiences with business brokers. They provided insights on professionalism, communication, negotiation skills, and overall satisfaction.

Service range: We focused on brokers who offer comprehensive services, including business valuations, sales, acquisitions, and exit strategies. Those with expertise across various industries and business sizes stood out.

Pricing & value: We compared commission structures and service fees to identify brokers who provide fair pricing without compromising on quality. Transparency and flexible fee arrangements were key considerations.

Standout features: We highlighted brokers with unique strengths, such as specialized industry knowledge, extensive buyer networks, or a proven track record of successful deals. This is to help business owners find the best fit for their needs.

Let’s say you’re trying to sell a high-end car. With no guidance or knowledge about the market, you might not get the optimal value. 

What’s worse, you might not even sell it at all! 

The same goes for buying and selling a business, which is why you need a skilled broker. 

Not only will a pro help you navigate the complicated process, but they’ll also connect you with buyers and sellers, provide expert advice, and use their strong negotiation skills to secure the best outcome. 

In this guide, we’ll highlight some of the best business brokers in Sydney, known for their track record of successful deals and the personal touch they bring to each transaction.

How much do business brokers charge in Sydney?

Business brokers in Sydney charge between 5% and 10% of the final sale price of the business. Additionally, many brokers charge an upfront marketing fee, which varies based on the brokerage and the services included. 

1. LINK Business Brokers Sydney

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Address: 201/28 Chandos St, St Leonards 

Phone: +61 2 9899 1999

Business hours: Mon-Fri: 9:00am-5:00pm

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LINK Business Brokers Sydney offers a wide range of services, from business valuations to marketing and transaction support. 

Based on our interviews, their professionalism and ability to go the extra mile to make deals happen smoothly are a hit among clients. 

What really sets them apart, though, is their sector-specialist approach. This means brokers are skilled enough to handle specific industries. 

This allows them to provide tailored strategies that general brokers might miss.

But of course, no service is perfect. We were also able to gather some points that need improvement during our interviews. 

Some clients have noted that smaller businesses may not always get the same level of attention as larger ones. A few also mentioned delays in communication and unclear expectations throughout the process. 

Still, LINK Business Brokers remains a strong choice for anyone looking for an exceptional business broker, thanks to their end-to-end services and deep market knowledge

Pros

  • Professional and knowledgeable team
  • Industry-specific expertise
  • Full-service brokerage support

Cons

  • Inconsistent attention to smaller businesses
  • Communication could be improved

Knowledgeable and proactive

“I have dealt with other business brokers as well but this was probably the best. Tyson Boyes at LINK was really helpful, very knowledgeable and very proactive. I will definitely use them again and highly recommend Tyson.”

– Ehsan S., Google Reviews

Excellent service

“The team at Link Business Brokers Sydney have provided excellent service throughout my business finding journey. From the first consultation, their team has been professional, knowledgeable, and highly responsive. They take the time to understand my goals and provide clear guidance throughout the business buying process. Their market insights and expertise have helped me make informed decisions. Shout out to Justin Wyse who has been very supportive throughout the whole process. Thank you to all the other Link brokers who have also provided their expertise.”

– Stefan D., Google Reviews

2. Core Business Brokers

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Address: Suite1A, Level 2, 802 Pacific Hwy, Gordon 

Phone: +61 2 9413 2977

Business hours: Mon-Fri: 10:00am-6:00pm

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Business sales, valuations, and exit strategies are just a few of Core Business Brokers’ specialties. While impressive, what really sets them apart is their commitment to building strong personal relationships with clients. 

This became more evident during our interviews. Almost everyone was impressed with how the company made an effort to truly understand each business. 

As a result, both buyers and sellers feel well-informed and confident throughout the process, which is something you’d want to prioritize, especially when money is at stake. 

That being said, as a smaller, boutique firm, they may not have the same resources as larger firms. If you’re dealing with large transactions, this is something worth considering. 

All in all, however, Core Business Brokers is still a great option, particularly for  business owners who value a more hands-on, ethical approach.

Pros

  • Honest and transparent service
  • Personalized, client-focused approach
  • Strong industry knowledge

Cons

  • Limited resources for large deals
  • May lack sector-specific expertise

I would definitely recommend 

“Very grateful for the persistent hard work that Roy put in to selling our business. He worked tirelessly, diligently and with the highest integrity. He was always available, ready and willing to talk and discuss anything and was never rushed. In fact, he brought a calmness to our negotiations. He captured a good understanding of our business and was gifted on relaying the essence of our company to prospecting buyers. He was honest, open and gave us clear, decisive direction. I would definitely recommend anyone that is either looking to sell or purchase a business from Roy.”

– Mary L., Google Review

Ensured I got the best possible outcome

“I cannot thank Warren and Core Business Brokers enough for their exceptional service in selling my business. Warren was professional, knowledgeable, and always approachable throughout the entire process. He made what could have been a stressful experience seamless and efficient. His expertise and guidance ensured I got the best possible outcome. If you’re looking to buy or sell a business, I highly recommend Core Business Brokers. Thank you, Warren, for your hard work and dedication!!”

– Anna E., Google Review 

3. CBC Business Brokers Sydney

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Address: Tower 2, Level 20 & 21 Darling Park, 201 Sussex St 

Phone: +61 1300 661 498

Business hours: Mon-Fri: 9:00am-5:00pm

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A lot of CBC Business Brokers’ clients told us how they were impressed by the company’s strong negotiation skills and straightforward approach. This gave them peace of mind, knowing they wouldn’t get the short end of the stick. 

What’s more, they were impressed by the brokers’ results-driven mindset. They focus on maximizing value for their clients by leveraging market trends and strategic marketing, which is something you’d expect from reliable pros. 

The brokers are also hands-on throughout the process, meaning they provide clear guidance and regular updates for a seamless transaction. 

That said, CBC doesn’t have the same reach as larger, nationwide brokerages because they’re a mid-sized firm. Business owners with highly specialized or large-scale enterprises may find CBC’s network somewhat limited. 

If that’s not an issue, and you value professionalism and a results-oriented approach, CBC Business Brokers Sydney is a strong choice for business owners seeking experienced negotiators.

Pros

  • Strong negotiation skills
  • Market-driven strategies
  • Hands-on guidance

Cons

  • Limited reach for niche industries
  • Response times can vary

Honest and professional

“I highly recommend the professional services for CBC Business Brokers. I personally found Adeel the Business Sale consultant to be extremely professional, knowledgeable, honest and transparent about the market appraisal of my business. His customer focused approach made me feel confident that his appraisal was no nonsense, fair and realistic in the current market conditions. I would encourage you to use the services of this broker if you are looking to work with a honest professional who has your best interested at the fore front!!”

– E Z., Google Review 

Best brokerage firm

“I hav dealt with CBC Bussiness Sales to buy a business. I must say that these guys have provided best service against any brokerage firm. Extremely personalised, professional and prompt response, while understanding buyer’s angle.”

– Awais S., Google Review 

4. Bonza Business & Franchise Sales Pty Ltd

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Address: Suite 807/89 York St

Phone: +61 1300 266 922

Business hours: Mon-Fri: 8:30am-8:30pm

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Efficient and affordable—those were the two most common descriptions past clients used for Bonza Business & Franchise Sales. 

Their fixed-fee pricing model is an undeniable highlight, as it eliminates the high commissions typical of traditional brokers. This makes them a budget-friendly option, but of course, cheaper pricing doesn’t always mean lower quality. 

They also provide extensive marketing support. To paint you a picture, you can count on them to list your business on major platforms, maximizing exposure. 

But here’s our favorite part: they’re well-equipped with digital tools that let you, the seller, track inquiries and progress in real time! Gotta love modern technology, right? 

However, we get it—their digital-first approach might not be for everyone. Those who prefer hands-on broker involvement or need complex deal structuring may find Bonza’s automated systems a bit limiting. 

That said, for business owners seeking an efficient, cost-effective way to sell, Bonza is a fantastic option.

Pros

  • Fixed-fee pricing
  • Digital marketing strategy
  • Broad buyer reach

Cons

  • Less personalized service
  • Limited complex negotiation support

Courteous and professional

“Elliott made the process of selling our niche business very easy. He was always available to answer questions and guided us through the process in a very professional manner. We had a great level of enquiry through the Bonza platform which was handled without any stress for us. We were kept informed every step of the way.”

– Kim J., Google Review 

You’ll get the best service

“Highly recommend this 5 star service- I would give 10 stars if I could. My Bonza Broker Simon was honestly the most professional and knowledgeable broker who knows his stuff and I can not recommend him enough. He made the process so easy and smooth, he helped me navigate the sale of my first business with ease, ensured he did everything he could to get my asking price (which we got) and not a dollar less. He had second and third buyers waiting in the background in case my initial buyer fell through. I recommend anyone selling their business to work with Simon and the team and can ensure you will get the best service and won’t regret it. I will be using Simon and the team again when I sell any businesses in the future.”

– Amy C., Google Review

5. Bsale Australia Pty Ltd

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Address: 55 Pyrmont Bridge Rd, Pyrmont 

Phone: +61 2 7228 0498

Business hours: Mon-Fri: 9:00am-5:00pm

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Bsale Australia Pty Ltd offers a different way of selling businesses. They provide an online marketplace where buyers and sellers can connect directly. 

What’s so great about the platform is that it’s affordable because you don’t need to worry about hefty commission fees. Here, you’re in control of the sales process. 

After testing the platform, we were impressed with the useful tools we found. There are listing analytics and target advertising, which can help sellers attract the right buyers—without the added cost of a traditional broker. 

However, this DIY approach may not be for everyone. 

Sellers who prefer hands-on support or assistance with negotiations might find the process a bit challenging. While you’re in charge, some people might find it too tedious. 

Overall, if you’re looking for an affordable, self-managed way to sell your business and are comfortable handling the process independently, Bsale does it quite well. 

Pros

  • Affordable fixed-cost listings
  • Wide marketing reach
  • Easy-to-use platform

Cons

  • No direct broker support
  • Negotiations handled by the seller

Happy with their services

“As a small business owner it’s rare to find supportive third parties that are willing to go the extra mile in service and support. The customer service I have experienced with Catherine Mangana has been exceptional. She should be referred to in her office as Catherine the Great in my opinion. She listened to a concern I had regarding my Bsale listing with empathy and interest. She then outlined some improvements and changes to help lift the exposure and level of engagement. Most importantly she delivered on everything in a timely manner. Couldn’t be happier.”

– Camm M., Google Review 

Helped us a lot

“Its early days in advertising our business for sale, less than three weeks. It’s encouraging that BSale staff are accessible by phone to assist, recommend ad improvements and encourage. It’s imperative to keep advertising at a premium exposure level”

– Jay W., Google Review 

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